The Sun Life Mid-Autumn Festival event celebrated the traditional Chinese festival, with a focus on unity and social responsibility. We managed all aspects of the event, from logistics planning to on-site execution, ensuring a seamless experience for attendees.

Our team designed a key visual featuring a full moon and playful rabbit characters, which was applied across video content, animations, graphic design, mooncake packaging, and event collateral. The mooncake packaging incorporated this visual with messaging that highlighted Sun Life’s commitment to supporting disadvantaged communities through their MDRT journey. Event collateral included a custom backdrop with hanging lanterns, a large moon prop, and character cutouts, creating an immersive environment.

We also designed interactive photo booth elements and distributed branded gift bags, enhancing attendee engagement. Collaboration with Sun Life ensured all elements reflected their brand values, fostering a shared sense of community and celebration.