Design and production for Hong Kong Baptist University’s (HKBU) Facts & Figures Booklet 2024-25, a comprehensive bilingual guide outlining the university’s goals and achievements. We created a highly clear and effective design reflecting HKBU's commitment to academic excellence while building upon their brand identity.

For this edition, we evolved the design to reflect HKBU’s academic and community driven identity, employing a blue and gold colour palette that invokes trust and prestige. We approached the design challenge of balancing dense statistical data with readability; and addressed this by creating a structured infographic layout that effectively communicates key metrics.
For the project we created a custom illustration of the iconic Shaw Tower embossed on the front cover with gold foil highlights on textured card stock for a premium feel. Infographics, text and images throughout the booklet are carefully considered to translate complicated data into bespoke layouts. Each spread is designed individually while maintaining a consistent visual language through specialized icons and graphics. The result is a high-utility document that balances precision with visual impact.