The suite’s key visual reimagines HKUST’s signature Red Bird Sundial sculpture, a strong symbol for the university and campus landmark symbolising the circle of time and forward momentum. We have built on this using advanced Photoshop compositing, layered effects, and selective use of new AI tools to push creative boundaries and reflect innovation across the University's various departments. The booklets are printed on high-quality gloss paper stock to reflect the prestige associated with the campaign.

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Inside, each booklet shares a visual language while addressing specific audiences: "JUPAS" delivers precise score calculators and program matrices, "International" highlights global exchange pathways and flexible majors, "Mainland Gaokao" offers bilingual scholarship details, and "General Scholastic Ability Test" provides clear qualification tables and entry pathways. Custom iconography, data-rich infographics, and student stories are combined with clean, structured layouts to make complex admissions information more engaging and accessible.